Is e.l.f. Beauty Stock a Hidden Gem in the Cosmetics Aisle?
The cosmetics segment of the consumer staples sector is interesting. The products aren't technically necessities, but sales are still very resilient. E.l.f. Beauty (NYSE: ELF) has positioned itself as a lower-priced alternative to both high-end and mass-market makeup brands. On one hand, that has been a huge positive; on the other hand, it hasn't translated into reliable earnings growth. Impressive results from e.l.f. Beauty On a year-over-year basis, e.l.f. Beauty has grown its quarterly sales for 27 c ...