Upfront 2026: Amazon is doubling down on YA content with a ‘Fourth Wing' series. Advertisers are preparing to feast
亚马逊亚马逊(US:AMZN) Fastcompany·2026-05-13 02:21

Amazon 'Fourth Wing' series is good news for advertisers - Fast Company Final Application Deadline Is This Friday 5/15 Subscribe to the Daily newsletter.Fast Company's trending stories delivered to you every day | Tanner Elton, VP of advertising sales at Amazon, noted that the company had penetrated 90% of U.S. households in one form or another, and as a result, had reams of data and customer insights to draw on for advertisers. One Amazon exec even noted that it actively "works backwards from the customerâ ...

Upfront 2026: Amazon is doubling down on YA content with a ‘Fourth Wing' series. Advertisers are preparing to feast - Reportify