OpenAI has laid down the latest marker in the AI pricing war. On Thursday, OpenAI CEO Sam Altman touted the company's "major price cuts," which came in the form of cheaper usage of GPT-5.6 Luna and Terra, two of the company's latest AI models. "We want to offer the best price/intelligence tradeoff at every level," Altman wrote on X. major price cuts today: EMARKETER senior analyst Jacob Bourne said the announcement was another sign that "the era of tokenmaxxing is over." "Enterprises have figured out how ea ...