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Asda follows Tesco and Sainsbury's in matching discounter prices
JSAIYSainsbury(JSAIY) Proactive Investors·2024-01-05 23:39

Asda has followed rival major supermarkets Tesco PLC (LSE:TSCO) and J Sainsbury PLC (LSE:SBRY) in announcing cuts to bring many product prices in line with those seen at Aldi and Lidl. Some 287 products will be cut in price by an average of 17%, Asda announced on Friday, “to match whichever discounter has the lowest price on these products”. Both Tesco and Sainsbury’s already offer so-called ‘Aldi price match’ deals, with Kantar earlier this week explaining that the German discounters had enjoyed the strong ...