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Amazon Sizes Up Trillion-Dollar Returns Challenge, Enlists AI for Perfect Fit Solution
AmazonAmazon(US:AMZN) PYMNTS·2024-01-09 23:00

Amazon wants you to feel confident while shopping at home. They want you to make more confident purchasing decisions, and they want to lower the likelihood of you returning a product, which has become a $1 trillion problem. In fact, according to Karen Webster, returns pose significant logistical and financial challenges for retailers and have become an inconvenience for consumers. In response, retailers have implemented return fees and collaborated with innovators to offer alternatives such as immediate sto ...