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Victoria Secret launches AI effort with Google for online shopping chatbot to offer quick, customized help

Victoria’s Secret & Co. said Thursday it’s teaming up with Alphabet’s Google Cloud Vertex AI unit to offer an online chatbot to provide personalized advice to shoppers. Financial terms of the multi-year deal were not disclosed. Victoria’s Secret VSCO, +1.70% said the “conversational chatbot” will provide customers with “tailored product recommendations and helpful advice” based on the personal preferences and life experiences of shoppers. The chatbot will talk to consumers and offer them choices “whether ...