SAN FRANCISCO--(BUSINESS WIRE)--Today at NRF 2024, Salesforce (NYSE: CRM), the #1 AI CRM, announced new data and AI-powered tools to transform every shopping experience. With generative AI built into Commerce Cloud and Marketing Cloud, retail merchandisers and marketers can tap into generative tools with a real-time understanding of customer behavior and preferences to optimize every customer interaction — increasing loyalty, driving revenue, and boosting employee productivity. These new retail innovatio ...