Salesforce, Inc. (CRM) , a leader in artificial intelligence (AI)-driven Customer Relationship Management (“CRM”), has unveiled a suite of innovative tools at NRF 2024 to reshape the retail landscape. These advancements, powered by the Einstein 1 Platform, bring generative AI to Commerce Cloud and Marketing Cloud, offering retailers real-time insights into customer behavior for enhanced interactions.The Einstein 1 Platform seamlessly integrates with retail and shopper data, ensuring real-time context, data ...