SoFi New Member Additions Soared 44% Amid Strong ‘Cross-Buy' Opportunities

SoFi Technologies said in its latest earnings report that it had seen significant growth in cross-selling activity, and noted that the vast majority of its SoFi Money deposits came from direct deposit members.The company said Monday (Jan. 29) net new member adds of nearly 585,000 represented 44% growth for a total of over 7.5 million members at the close of the fourth quarter.New product additions came in at of nearly 695,000 and growth of 41% to over 11 million total products at period end.The company’s qu ...