As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion.Walmart shared via emailed announcement Wednesday (March 6) that it is expanding its existing Beauty Virtual Try-On capabilities through its app to include hair color options. The capability spans close to 500 products in the category so far. The retailer’s other virtual try-on categories include cosmetics and apparel. In late January, the ...