With brands competing for consumers’ attention, spending and loyalty on Amazon‘s increasingly crowded marketplace, it is becoming all the more important for them to carve out a niche if they want to set their offerings apart.In an interview with PYMNTS, Daniel Peled, chief revenue officer at Noogata, an artificial intelligence (AI)-based growth platform for brands on Amazon, spoke to the growing need for players in this competitive space to get specific about their market fit.“It’s getting harder and harder ...