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Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council'
AmazonAmazon(US:AMZN) PYMNTS·2024-05-02 05:13

Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far.This new offering, which started with the Clinique brand in late March and will expand to include a select few other brands, has strategically expanded the company’s consumer reach, Fabrizio Freda, president and CEO of Estée Lauder, said in a Wednesday (May 1) earnings release.“Impressively, Clinique store has exceeded our retail sales expectations so ...