26 May 2025 | 7:25PM HKT China Spirits Tracker: Key trend check ins around AGMs; Expect weak trend in Dragon-Boat Festival consumption with lagging prepayment As the relatively short peak season around the Dragon Boat Festival (31 May) holidays is a week away, we checked in the latest channel situations of major spirits companies, where only Moutai's prepayment pace is tracking slightly ahead vs. the same festival period last year (with Moutai 1935 increasing consumer rebates for residential banquets), and ...