21 July 2026 | 12:05AM EDT Equity Research GLOBAL CONSUMER STAPLES FIFA World Cup 2026: Improved trends within alc-beverages, lodging, and select retailers Our View - Our review of industry data and channel checks during the 2026 FIFA World Cup (which kicked off in the US on June 12 and ended on July 19) suggests the event drove measurable improvement in consumer activity across several categories. In this report we highlight the key trends and beneficiaries across US and European sectors and reiterate our ...