An American Eagle advertisement featuring actress Sydney Sweeney on billboards in New York, US, on Monday, Aug. 4, 2025.American Eagle said Wednesday its partnership with Sydney Sweeney has been its "best" advertising campaign to date as it announced fiscal second-quarter earnings that beat expectations. The company's splashy, yet controversial, campaign with the "Euphoria" star led to some criticism and blowback but the launch, coupled with a recent partnership with Taylor Swift's new fiancé Travis Kelce, ...