Beverage innovation in fast food
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Taco Bell tries to woo younger customers with Live Más Café's flashy beverages
CNBC· 2025-10-24 22:30
In this articleYUMIRVINE, Calif. — Taco Bell is going all in on beverages, starting with its Live Más Café concept.The Yum Brands chain unveiled the drink-focused store format last December, with the first location in Chula Vista, California. Ten months later came the second location, near the University of California, Irvine, campus. By the end of the year, Taco Bell is projecting that it will have 30 Live Más Cafés in its portfolio, across Southern California, Dallas and Houston.Unlike McDonald's now-defu ...