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Business success breakthrough lessons: How Costco's 'big and bulky' shift keeps growing the brand
CNBC· 2025-09-26 19:50
Costco built its brand on supermarket staples. If you wanted a truckload of toilet paper or enough ham to pack 50 sandwiches, it was the place to go. But Costco has increasingly moved beyond mustard and milk.The most well-known "surprise" in Costco's sales success strategy may be the boom in gold bars bought by its customers in recent years. But the big-box retailer is also seeing a boom in sales of saunas and sofas, many of them purchased online. In industry parlance, these purchases are termed "big and bu ...