Over the past several years, many newer consumer brands have prided themselves on chasing affluent, upmarket customers in the upper middle-class income brackets. The theory was that these customers would be willing to pay a premium for elevated, uniqueWith combined experience of covering technology companies on Wall Street and working in Silicon Valley, and serving as an outside adviser to several seed-round startups, Gary Alexander has exposure to many of the themes shaping the industry today. He has been ...