This audio is auto-generated. Please let us know if you have feedback The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been putting up for years. For The Hershey Company, that meant assessing the most iconic creative asset of its namesake brand — the “Holiday Bells” commercial that debuted in 1989 — and looking for a way to move beyond traditional ad buys.  “We ...

关于当前获取财富的机遇 - 亿万富翁投资者Grant Cardone认为 当前是历史上最容易致富的时期 该观点在社交媒体上引发广泛讨论 部分评论者完全赞同 认为存在无限机遇 [1] - 互联网和在线营销机会使企业更容易建立受众群体和推广产品 任何人通过博客 视频和播客等内容创作均可获得可见度 [3] 关于当前市场环境中的挑战 - 社交媒体和在线平台在提供机会的同时也带来无尽干扰 容易让人偏离长期目标 [4] - 内容过剩导致市场竞争加剧 企业更难在嘈杂的市场中脱颖而出 [5] - 激烈的竞争可能诱使企业主进行价格战 这会损害利润率并迫使企业销售更多产品以维持生存 [6] 关于成功的关键因素 - 能够在拥挤市场中脱颖而出的个人和品牌 有机会获得前几代人难以企及的财富水平 [6] - 尽管部分人和企业会被市场噪音淹没 但那些能够坚持多年努力的企业主仍有致富的机会 [6]