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PAR Technology to buy Bridg to unite loyalty and in‑store data
Yahoo Finance· 2026-01-27 20:36
Foodservice technology provider PAR Technology has entered an agreement to acquire shopper intelligence and identity resolution platform Bridg from Cardlytics. As agreed, PAR Technology will acquire all Bridg’s assets for $27.5m, subject to purchase price adjustments. The consideration will be paid in PAR Technology common stock, with a total purchase price of up to $30m. The acquisition aims to link loyalty and in‑store transaction data for restaurant, retail and consumer packaged goods (CPG) operators ...