Digital Subscription Strategy
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How The New York Times' Digital Bundle Strategy Is Winning Subscribers
ZACKS· 2026-01-07 00:36
Key Takeaways NYT added 460,000 net digital-only subscribers in Q3 2025, reaching 12.33 million total subscribers.ARPU rose 3.6% to $9.79, driven by higher rates and more subscribers choosing multiproduct bundles.Management expects digital-only subscription revenues to grow 13-16% in Q4 2025 on sustained engagement.The New York Times Company’s (NYT) digital bundle strategy has proved effective in attracting and retaining subscribers. In the third quarter of 2025, the company added about 460,000 net digital- ...