Television advertising volume in India fell 10% year-on-year in the first nine months of 2025, according to TAM AdEx data. The decline reflects a broader slowdown in the advertising market, with fast-moving consumer goods (FMCG) companies, the biggest spenders on television, cutting back on budgets owing to muted consumer demand, according to industry executives.Even with reduced spending, FMCG and household product categories continued to dominate TV ad volume, reinforcing television's role as a mass reach ...