（原标题：Sports Cultural Synergy in 15th National Games Invents GBA's Winning Formula丨CBN Perspective） The 15th National Games has proven more than a sports spectacle—it's a catalyst for the GBA's integrated development. What began with reimagined ticket stubs and "sports+" innovation has grown into a model of cross-border collaboration: seamless travel, bundled benefits, and surging consumption that bridges cities and cultures. As the GBA builds on this momentum, the Games' legacy will lie in turning temporary ...