Over the last few market cycles, investors are no doubt familiar with one key theme: the bigger the better, market cap, that is. In the past three years, the S&P 100 has beaten the S&P 500, which has beaten the S&P MidCap 400... and so on.Freelance Financial Writer | Investments | Markets | Personal Finance | RetirementI create written content used in various formats including articles, blogs, emails, and social media for financial advisors and investment firms in a cost-efficient way. My passion is putting ...