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Wolverine Puts Boots on the Ground in "Landman" for a New Partnership with Paramount+'s Blockbuster Hit
Prnewswire· 2025-11-06 23:18
Accessibility StatementSkip Navigation "Wolverine has always stood for the people who power progress with their hands and minds," said Scott Schoessel, Chief Marketing Officer at Wolverine. "When we saw the way "Landman" captures the work, sacrifice, and legacy of the oil patch, we knew this was an opportunity for us to amplify stories that reflect our consumer and Wolverine's DNA. Both "Landman" and Wolverine celebrate the resilience, complexity, and humanity of modern tradespeople, as well as their famili ...
Ford Wastes Millions on a Beaten Brand
247Wallst· 2025-09-11 21:45
Ford Motor Co. (NYSE: F) has launched its Ready Set Ford marketing campaign, which will cost it tens of millions of dollars. It came less than a day after Ford made its 104th recall this year. That number is unfathomable. The first wave of the campaign's effort is confusing. Someone driving a pickup saves a running bull. A man is running without a car. A race car is driving. Someone jumps into the water. These must be the ways people use their Ford vehicles now, or might use them in the future. ...