Risk tolerance is your ability to roll with ebbs and flows in the market, or more directly, your willingness to endure loss.Both strategies are viable in theory, says Ken H. Johnson, the Walker family chair of real estate at the University of Mississippi. “The average person has to fall back to, ‘What is my tolerance for risk?’” says Johnson.The average person has to fall back to, ‘What is my tolerance for risk?’Not everyone agrees with that approach, though. Chris Hogan, a Nashville-based consultant and au ...