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IMAX is headed for its best year on record as it capitalizes on Hollywood's box office rebound
CNBC· 2025-07-11 20:00
General atmosphere during an IMAX private screening for the movie "First Man" at an AMC theater in New York City on Oct. 10, 2018.More than a year before "F1: The Movie" would eventually hit theaters, Apple struck a deal with IMAX.The studio secured the use of IMAX's camera technology as well as a three-week release in its theaters, a partnership that helped the film generate nearly $300 million globally in its first 10 days in cinemas.More than 20% of that haul came from IMAX screenings. In the U.S. and Ca ...