Chipotle, like many of its peers in the fast-food industry, is experimenting with new tactics to attract price-conscious customers. As it battles slow sales growth, it is offering $2 million worth of freebies to two key groups of customers. In the first quarter of 2026, Chipotle's comparable restaurant sales increased by only 0.5% year over year, according to the company's most recent earnings report. Its net income also dipped by almost 22%, compared to the same quarter in 2025. Foot traffic in Chipotle's ...