Companies often roll out new recipes or flavors, or otherwise "innovate" a product to help justify higher prices and attract new buyers. Protein-dense products may exemplify this sort of business strategy, but they may also indicate broader shifts in diet prompted by growing use of GLP-1 medications. Many consumers—on and off the aforementioned medication—are keen to add more protein, which can make people feel more full and assist with building muscle, to their diets. (Americans generally get enough of the ...