No market participant, professional or retail, has a crystal ball; none of us can predict the future. However, there are steps ETF issuers can take to position funds for long-term success. In other words, methodology matters. The ALPS O'Shares U.S. Quality Dividend ETF (OUSA) is a prime example of that. The ETF, which follows the O'Shares U.S. Quality Dividend Index, focuses on dividend growth, reduced volatility and elevated quality traits — durable, all-weather characteristics that serve investors in a va ...