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Streaming surpasses combined broadcast and cable viewing for first time ever
CNBC· 2025-06-17 23:13
The streaming services Netflix, Amazon Prime Video, Disney Plus, Paramount Plus, Max, and Discovery Plus app soon appear on the screen of a smartphone in Reno, United States, on November 25, 2024.Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report.Streaming represented 44.8% of total TV viewership in May, its largest share to date, while broadcast (20.1%) and cable (24.1%) combined represented 44.2% of TV viewing, according t ...