Surveillance pricing
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Instacart's AI-Driven Pricing Is Being Investigated by the FTC—Here's What You Need to Know
Investopedia· 2025-12-19 01:20
Key Takeaways Instacart's use of AI-driven pricing is drawing attention from federal regulators. Early this year, the FTC said that "surveillance pricing," which Instacart says it does not use, has become more popular among online retailers. With surveillance pricing, companies could use data about a shopper such as their location, browsing history, and even the movements of a computer mouse to guess how much they might be willing to spend and influence displayed prices. Shares of Instacart parent Maplebear ...
US Senator Raises Alarm Over Delta Air Lines' Testing of ‘Personalized' Pricing
PYMNTS.com· 2025-07-31 02:19
达美航空个性化定价策略 - 公司正在测试AI驱动的个性化定价系统 目前覆盖3%航班 计划年底扩展至20% [1][4][9] - 该系统利用客户浏览行为、收入估算、购买历史等数据提供定制票价 区别于传统动态定价 [4][9] - 公司高管称早期结果显示"惊人的有利单位收入" 并寻求"先发优势" [9] - 公司否认使用敏感个人数据设定票价 强调遵守定价披露法规 [7][11] 行业争议与监管风险 - 参议员Mark Warner批评该策略为"监控定价" 认为可能导致行业额外获利4.4万亿美元 [5][6] - 联邦贸易委员会(FTC)将类似零售业实践标记为"监控定价" 指出存在披露不透明问题 [10] - 欧洲GDPR法规可能限制该策略 要求航空公司证明"合法利益" 否则面临诉讼风险 [12] 行业竞争动态 - 公司总裁称正在"全面重构定价体系" 并领先竞争对手实施相关业务流程改造 [9] - 行业专家担忧消费者信任受损 乘客无法判断是否获得公平交易 [12] - 美国航空CEO曾公开批评AI定价是"欺骗行为" 显示行业对该技术态度分化 [7]