Grand Theft Auto 6 isn’t just another run-of-the-mill video game. For anyone familiar with the product, it has all the potential to become a once-in-a-generation event for its parent company, Take-Two Interactive  (TTWO) . CEO Strauss Zelnick fittingly calls it “the most anticipated entertainment property of all time.” Analysts expect GTA 6 to sell tens of millions of copies, generating over $3 billion in its first year, which would set it up as the most lucrative entertainment launch in history. Unsurp ...