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UBS Lifts Ferrari Price Target, Cites Strength in Long-Term Brand Strategy
Financial Modeling Prep· 2025-11-29 05:01
UBS raised its price target on Ferrari (NYSE: RACE) to $563 from $554 while maintaining a Buy rating. The firm said Ferrari’s targets at its prior capital markets day were intentionally conservative, emphasizing brand scarcity and a disciplined pricing strategy—an approach it said contrasted with missteps by other luxury peers. UBS expects 2026 growth to be weighted toward the second half, with organic sales expected to rise 6% in the first half and 10% in the second. UBS argued that 2026 could be a pivotal ...