Allbirds shoe brand announced on Wednesday that it will close almost all of its U.S. stores by the end of February (except for two outlets) and go online, turning to e-commerce instead. It will continue to operate two London-based brick-and-mortar locations as well. Most Read from Fast Company Fast Company has reached out to Allbirds for more details about the locations that will be closing. “This is an important step for Allbirds, as we drive toward profitable growth under our turnaround strategy,” All ...

If the final San Francisco Allbirds store closes its doors and no one is around to hear them shut, did it make a sound?Once symbolic of a mid-2010s San Francisco tech bro, the shoe brand Allbirds is closing almost all of its physical stores by the end of February. Just two outlet stores in the US and two full-price stores in London will remain. “This is an important step for Allbirds, as we drive toward profitable growth under our turnaround strategy,” Allbirds CEO Joe Vernachio said in a statement. “We h ...