Cracker Barrel Rewards program

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After logo backlash, Cracker Barrel turns to loyalty members for feedback
Yahoo Finance· 2025-09-18 21:47
This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: Cracker Barrel’s loyalty program is a bright spot in an otherwise rough past month during which the company faced backlash over a failed logo redesign and store renovation effort. Membership is up 300,000 since Aug. 19, President and CEO Julie Masino said on a Q4 2025 earnings call Wednesday. The company plans to listen closely to what customers say in the futur ...
Cracker Barrel Gears Up for Q3 Earnings: Key Factors to Note
ZACKS· 2025-06-03 21:46
Key Takeaways CBRL is expected to report third-quarter EPS of $0.23, a 73.9% drop from the $0.88 reported a year ago. Menu upgrades and loyalty program growth are likely to have driven demand across dayparts. Egg inflation, weak early-quarter traffic and higher costs likely pressured margins and retail sales.Cracker Barrel Old Country Store, Inc. (CBRL) is scheduled to report third-quarter fiscal 2025 results on June 5. CBRL’s earnings beat the Zacks Consensus Estimate in three of the trailing four quarte ...