The E*Trade spot trading service relies on an arrangement with Zerohash, a crypto infrastructure provider, and covers Bitcoin, Ether, and Solana at launch, according to Bloomberg. The firm is entering a market with established and sizable players. Among the incumbents Morgan Stanley is challenging, Coinbase took in $3.32 billion from consumer transactions in 2025, and crypto activity brought Robinhood $901 million last year, a share equal to one-fifth of its total annual net revenue. "It's going to be very ...