New Solution Helps Combat Fraud by Authenticating Customer-Provided Identities for Regulated Financial Services and Other IndustriesATLANTA, Sept. 2, 2025 /PRNewswire/ -- Equifax® (NYSE: EFX) is launching Identity Proofing in its award-winning Kount® 360 identity and payments fraud platform. Powered by the Equifax Cloud™, Identity Proofing is tailored to help businesses who are reliant on identity verification, including financial institutions, automotive lenders, retailers with online transactions, and mor ...