Colella also addressed recent management changes. He said the company hired a new chief revenue officer, Chris Rains, who started “yesterday” and brings 20 years of experience at a major industry player along with operating and sales experience in other industries. Coletta said Casella is seeking to bring more discipline across the sales organization as it expands digital customer engagement and sales channels through its app and website.More purposeful execution: Coletta said Casella is rolling up strategi ...