Costco has made its $1.50 hot dog and soda combo a sort of touchpoint that defines the brand's overall strategy. It's not just a meal; it's a salty, calorie-laden commitment to low prices. The chain launched the deal in 1985 and has not changed its price since then. The affordable combo has become the stuff of legend, dating back to a 2015 exchange between founder Jim Sinegal and then-CEO Craig Jelinek. "Jim, we can't sell this hot dog for a buck fifty. We are losing our rear ends," Jelinek said to Sine ...