Levi Strauss & Co. has filed a trademark infringement lawsuit against Delta Galil Industries-owned 7 For All Mankind (7FAM), alleging that the brand has “misappropriated” the Levi’s tab trademark. The denim purveyor said in its complaint that the tab trademark has come to be known as a concrete signal that consumers are buying an authentic Levi’s product and argued that extraneous uses of that trademark could dilute or harm its own brand. More from Sourcing Journal “The tab trademark appears on almost all ...