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VAC Expands Its Premier Vacations Program: Can Growth Stay on Track?
ZACKS· 2026-10-02 22:31
Key Takeaways VAC's Premier Vacations program aims to bring customers back for more vacations and sales opportunities.VAC's second-quarter contract sales rose 22%, while VPG climbed 23% to $4,477.Premier Vacations and expanded hotel partnerships are designed to support VAC's raised 2026 outlook.Marriott Vacations Worldwide Corporation (VAC) is expanding its Premier Vacations program to strengthen customer engagement and create a more consistent stream of future sales. Introduced in June, the initiative offe ...