Management attributed Q4 softness to an early assortment that failed to resonate, deeper competitive holiday promotions, and a direct-to-consumer shift toward discount-seeking behavior. The company is transitioning from a retention-heavy marketing strategy to a balanced approach focused on top-of-funnel awareness to expand the customer file. A 'test-and-learn' methodology is being utilized to validate new product aesthetics and categories, such as accessories and modernized silhouettes, before full-sc ...