Key Takeaways NIKE leverages its Win Now strategy and sport-led model for steady growth amid margin and regional pressures.On Holding is expanding from a small base, led by premium footwear strength and growing apparel contribution.NKE & ONON face near-term earnings pressure, but estimate revisions signal improving confidence in execution.The global athletic footwear and apparel market is entering a defining phase, and few rivalries capture this shift better than NIKE Inc. (NKE) vs. On Holding AG (ONON) . O ...