Smart packaging is gaining ground across Latin America as brands in food, beverage and pharmaceuticals look to extend shelf life, improve food safety and strengthen traceability from factory to shelf. Brazil, Mexico and Argentina are leading uptake of active and intelligent packaging—such as freshness sensors, QR codes and RFID tracking—driven by urbanisation, a growing middle class and pressure to cut food waste. Drivers: shelf life, food safety and traceability Producers are turning to active packagin ...

Connected packaging is revolutionising the food industry by turning traditional packaging into interactive, data-rich touchpoints that engage consumers and streamline operations. With 89% of companies adopting connected technologies, smart packaging—particularly QR codes—is becoming a cornerstone of modern food retail and manufacturing. QR codes: enhancing supply chain transparency QR codes are increasingly used to improve traceability in the food supply chain. For instance, Knorr implemented unique Q ...