Mumbai: For the longest time, India’s digital marketing industry has been dominated by two major rivals—Meta and Google. Most brands, large and small, cannot escape these two gated ecosystems for access to customers, their third-party data, and most importantly—their attention. With over ₹31,000 crore and ₹22,000 crore in annual advertisement revenue, respectively, Google and Meta cumulatively represent more than ₹50,000 crore of direct digital ad revenues; industry estimates place their dominance in this b ...