It was a LeBomb. That was the reaction from some brand experts regarding NBA superstar LeBron James' Hennessy ad stunt. Others said the campaign, which was teased like James' potential retirement announcement, effectively generated buzz. In today's big story, Tesla finally shared details about a more affordable option of its most popular EV.What's on deck: Markets: See where some of the brightest young minds on Wall Street went to school.Tech: A $9 billion startup is cracking down on its return-to-office ...

Tesla on Tuesday unveiled its two most affordable electric vehicle models yet, and reactions from analysts and business leaders have been mixed.Tesla announced its $36,990 Model 3 Standard and $39,990 Model Y Standard, which are about $5,000 cheaper than the prior models and come with fewer features. Fans and investors have long awaited Tesla's introduction of more affordable models, but the new models may not have been what Wall Street was looking for. Tesla's stock dipped after the announcement, and th ...

Tesla has finally done what many electric car shoppers have been asking for: It has unveiled new entry-level versions of the refreshed Model Y and Model 3. As many expected, there isn't an all-new car, but rather more stripped-back configurations of the existing models that lower the entry price -- making it easier for more buyers to step into Tesla ownership.This is long overdue. As someone who's spent plenty of time behind the wheel of both cars, I see this as a move that could significantly increase Tesl ...