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Tripadvisor Pivots to ‘Experiences-Led’ Strategy, Unifies Team
Yahoo Finance· 2025-11-06 20:20
Tripadvisor announced Thursday that it was reseting its operating model to “an experiences-led growth strategy,” and will consolidate “Viator and Tripadvisor experiences under one team, strategy, and roadmap.” Its core Tripadvisor brand, which has been profitable but shrinking, will pivot “to support experiences and data strategies, while simplifying its portfolio of legacy offerings to enhance profitability,” the company said as part of its third quarter earnings announcement. Tripadvisor announced inter ...