Key Takeaways CROX is repositioning HEYDUDE through revamped products, marketing and operations to regain momentum. The Wally Stretch Sox relaunch and DTC revenue growth signal early traction with consumers in Q1 2025. Influencer campaigns and viral TikTok drops are boosting HEYDUDE's appeal amid younger, style-driven shoppers.Crocs Inc.’s (CROX) sub-brand HEYDUDE, known for its comfort-focused casual footwear, is undergoing a strategic reset to reclaim momentum in the competitive North American market. O ...