Japan’s Kirin Holdings has introduced its ready-to-drink (RTD) brand Hyoketsu to the US market. From today (2 March), the vodka seltzer will be available in Hawaii, Tampa in Florida, and The Japan Pavilion at Epcot theme park. In a statement, Kirin said the RTDs were “created with American consumers in mind”. The group is launching the product in the US under strawberry and pineapple variants, noting these are “two flavours popular with US consumers”. Kirin’s US alcoholic drinks activity is led by New ...